Direction 02
Brand
How do you become the customer’s first choice over competitors? We create and rebuild brands: positioning, name, visual system and the communication the brand takes to people.
DOGMA’s position
A brand starts with a decision about why customers should choose you. We derive the name, design and campaigns from that decision, so everything speaks with one voice and sells.
When you need it
Sound familiar? That’s what clients tell us when they come in.
People choose us on price alone
We’ve grown, but the brand still looks like a small shop
Our website, ads and deck look like different companies
We’re launching a new product, and it needs a name and a face
Products
4 products in this direction. Take one, or combine several into a project.
Positioning
A reason to choose you, even when competitors offer something similar
- Competitor map
- Who makes the decision
- Brand platform
Naming
A name that stands out from competitors and sticks in memory
- Naming criteria
- Shortlist
- Name checks
Brand Identity
A recognizable look that helps you stand out and sell
- Logo and mark
- Colors and typefaces
- Key touchpoints
Ad Campaigns
Win new buyers and grow your brand’s market share
- Creative platform
- Video scripts
- Key visuals
What changes
- 01 Competing on price Customers know what they pay more for
- 02 Every touchpoint gets reinvented Materials follow ready-made rules
- 03 Advertising looks like the competition’s People recognize the idea and link it to you
Business resultOne idea that holds everything together, from the name to the campaign.
Discuss your challengeCases
How it works in real businesses
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Positioning and identity LOBSTER Publisher rebrand - The human way. The business way. Dilova Kovbasa Rebrand of a wholesale supplier
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Brand platform and identity Pikluy Brand creation -
“Quiet Strength” in an aggressive market PERESVIT From local leader to an ideological symbol built for expansion into the US and EU - 41.2M impressions — 206% of plan VARUS.UA FIFA World Cup ad campaign that grew drink and snack sales
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The “Ye Varik” platform VARUS.UA The Ye Varik communication platform and its hero, Varik
Questions
What clients usually ask before we start
Can we start straight with the logo?
Yes, if your brand’s position is already clear. If it isn’t, we put it into words as a first step; then design gets judged by the idea, and the debates about taste end.
Do you rebrand well-known brands?
Yes. We first identify what already works in the brand and what’s worth keeping, and build the refresh so customers still recognize you.
Who will work with the brand after you?
Your team and contractors. We hand over guidelines, files and templates and, if needed, stay on for campaigns and launches.