Direction 03
Transformation
How do you turn marketing into a managed investment? We help owners and executives align business strategy with marketing strategy: we run audits, build a strategy with an implementation plan, set up the marketing team and support management decisions. Behind this is experience running our own businesses and serving as marketing directors at large holding companies.
DOGMA’s position
Marketing delivers results when it’s tied to the owner’s goals and has people accountable for it. We connect business strategy with marketing and stay on until the changes take hold.
When you need it
Sound familiar? That’s what clients tell us when they come in.
We spend more and more on marketing, and sales are flat
Marketing lives its own life, detached from the business
The team is busy, yet I don’t see results
We face a decision that will change the company
Products
4 products in this direction. Take one, or combine several into a project.
Marketing & Business Audit
Where money leaks and which changes will have the biggest impact
- Numbers and channels
- Customer journey and leaks
- Team and processes
Strategy & Implementation
A plan to hit your business goals, with budget, metrics and owners
- Goals and metrics
- Segments and priorities
- A plan with owners
Marketing Team
We build your in-house marketing team with clear roles, accountability and business goals
- Structure and roles
- Hiring profiles
- Metrics and reporting
Management Decisions
The owner’s big decisions, backed by numbers, options and an action plan
- Strategic sessions
- Options analysis
- A decision with arguments
How we work
From audit to decisions that work
- 01
Audit
Numbers, channels, processes and team: how marketing works today and where the business loses customers and money.
- 02
Strategy
Marketing goals derived from business goals, priorities, metrics and budget.
- 03
Implementation
A plan with stages and owners: every role on the team sees its tasks.
- 04
Support
Regular sessions, plan adjustments and support for management decisions.
What changes
- 01 Marketing reports on activities Marketing reports on its contribution to the business
- 02 The strategy sits in a folder The strategy is broken down into team tasks
- 03 The owner checks every task The department runs on metrics and a steady rhythm
Business resultWe connect business strategy with marketing and see it through to results.
Discuss your challengeCases
How it works in real businesses
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Marketing run as a manageable system Visium Strategic marketing partner to the CEO and CMO: marketing the business can manage -
232 SKUs × 7 dimensions Chaser Business audit of 232 SKUs and a new product architecture -
A marketing audit and a six-month growth plan OUTRÉ A clinic’s marketing checkup: three strategic sessions, a diagnosis and first priorities -
From “everything under one name” to two brands with their own promises BINGO Strategic sessions: two brands in place of one word, and a plan to enter Kyiv -
From goals to marketing plan Legal Bridge Five strategic sessions and a “small corporation” for a small business - NDA Retail Launching a retail chain in Ukraine What we did Market and competitor analysisPositioning for the Ukrainian shopperLaunch model and prioritiesLaunch marketing A market entry plan: where to start, what to bet on and where the risks are. Under NDA · Retail Advisory on bringing a retail chain to the Ukrainian market
Questions
What clients usually ask before we start
Where does a transformation start?
Most often with an audit: it shows where the business loses money and what to change first. If the picture is already clear, we start with strategy and an implementation plan.
Do you work with the owner or with marketing?
Both. We define goals and decisions with the owner and leadership, and drive implementation together with the marketing team.
How long does the engagement last?
It depends on the scale of change. The audit and strategy have a clear finish line, while implementation support continues until the new system runs in your team’s hands.
