Loomtix a brand and pitch deck for a fintech startup heading to banks and payment partners
In brief
Loomtix had a name and a financial model. It had no logo, no identity and no story to take to financial partners. We put it all together: the pitch deck strategy, the brand and the deck itself — 11 slides that explain the product, the market and the money in one language.
Key result
11
slides that turned a financial model into a story — the one the startup took to banks and payment partners.
Brief
A name and a spreadsheet are too little for a bank or a payment system. They need to believe the company is real, big and knows where it’s going
Trust from the first slide
Within minutes, a partner should see that the product exists, the market is big, the numbers add up — and this team is worth working with.
Scale from day one
A brand that looks like a company with thousands of customers from its very first day.
An idea of its own
A clear position and character that make the product easy to remember, choose and recommend.
In fintech, trust comes first
- 01 Numbers only
The financial model shows the money but doesn’t explain why people need the product.
A story that runs from the user’s problem to the market and the forecast.
- 02 A name only
Without a logo and identity, the product looks like a mere idea.
A brand that looks like a finished product.
- 03 A demanding reader
Banks and payment systems vet a company before they work with it.
A deck that answers their questions in advance.
Pitch Deck
Every slide answers a partner’s question — before they ask it
01 / 11What is the product?
A marketplace for digital gift cards — in one sentence: “Choose a gift, share happiness!”
02 / 11What problem do you solve?
Two: no time to choose a gift, and distrust of services that ask for your card details.
03 / 11What is the solution?
More than 50,000 gift cards — from games to streaming, payment without linking a card, and safe purchases for kids.
04 / 11How does it work?
The widest choice of payment methods in every region and every category — from games and streaming to travel.
05 / 11How big is the market?
$583B in 2023 and a forecast of $1.3T by 2029. Europe is growing faster than the world.
06 / 11How will you acquire customers?
Four acquisition channels, each with its own role in fast growth. The strategy details are the client’s data.
07 / 11What’s done and what’s next?
A quarter-by-quarter plan for 2025: launch, partner program, app, new markets.
08 / 11How much will it bring in?
A forecast of €1.5M in monthly turnover and 15,000 transactions.
09 / 11What does the model consist of?
We translated the client’s financial model into the language of the deck — the table reads as easily as the rest of the slides.
10 / 11Who is behind it?
The company’s mission and the team responsible for the product.
11 / 11How do we get in touch?
The finale — the slogan “Give. Receive. Enjoy!” and contacts.
Go-to-market strategy details, the financial model, the team and contacts are blurred — this is the client’s data.
Mark
A flower that smiles at whoever receives the gift
A flower is the simplest gift — it needs no occasion. A smile is the emotion people give gifts for.
In motion the petals sway while the face stays calm — like a gift being turned over impatiently in someone’s hands.
Colors and type
A yellow no one will mistake for a bank
- Loomtix Yellow
#E3FD04Primary color: buttons, accents, ads.
- Loomtix Dark Green
#243717Text, headings and dark sections.
- Energy Orange
#FF6A0CMarketing sections and the character.
- Royal Purple
#7A25DCFinancial sections of the deck.
- Display typeface Druk Cyr TT Super
Headlines, CTAs and big messages. All caps only, 100% line height — dense and loud, like a banner.
- Text typeface Roboto Flex
Subheadings, descriptions, buttons and navigation. Medium, 130% line height — easy to read even in long texts.
Result
Loomtix got a logo, an identity and a pitch deck, and took them to financial partners. The product has launched: loomtix.com offers more than 600 gift cards from Apple, Amazon, Netflix, PlayStation and other brands.
What we’ll do for you
A pitch deck that leads to a deal
For when you already have the product and the numbers, yet partners or investors don’t see a big company in you yet. We’ll build the argument around how they make decisions and create a deck and brand people trust from the first slide. The goal is the next meeting, a signed contract or a closed round.
- 01 Pitch deck strategy Arguments in the order a partner makes decisions: problem, market, money, team.
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02 Logo and identity A brand that looks like a company at scale — before you’ve named a single number. - 03 Pitch Deck Slides where the numbers convince at first glance and the story is easy to retell to colleagues who weren’t in the meeting.
- 04 Animation and character A mark people remember after the meeting and recognize in the product.
Team
- Agency
- DOGMA
- Client
- Loomtix
