Ad Campaigns · Brand
Win new buyers and grow your brand’s market share
We find an idea that translates the business goal into human terms and roll it out into scripts, key visuals and adaptations for every channel. Your advertising cuts through the noise and works toward the goal you came with.
DOGMA’s position
A strong campaign starts with a business goal framed as a human desire. The best idea outlives a single season and becomes a platform for the campaigns that follow.
When you need it
Sound familiar? That’s what clients tell us when they come in.
We pour money into advertising, and nobody remembers it
Every season we start from scratch
We have a big date coming up and want to make some noise
Our ads look just like our competitors’
What you get
What you’ll have in hand
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Creative platform
The idea and the rules for developing the campaign season after season.
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Video scripts
Stories for the main channels with storyboards, so everyone sees the result before production.
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Key visuals
The campaign’s hero images that banners, outdoor and social media are built from.
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Channel adaptations
Versions for online, TV, radio and outdoor, held together in one recognizable system.
How we work
Goal → Idea → Development → Production
Stage 01 of 04
Goal
We translate the business goal into a task for advertising: what should change in people’s behavior and where we’ll meet them.
- Your part
- Brief and a talk with marketing
- Stage output
- Creative task and channels
Stage 02 of 04
Idea
We present several concepts and show how each one serves the goal and lives across channels.
- Your part
- Choosing a concept
- Stage output
- The chosen idea and platform
Stage 03 of 04
Development
We write scripts and copy and create key visuals, testing the idea across all formats before production.
- Your part
- Approving scripts and visuals
- Stage output
- Scripts, visuals, copy
Stage 04 of 04
Production
We run video production and build layouts and adaptations for every channel.
- Your part
- Final approvals
- Stage output
- Materials ready to launch
How we think
The principles behind the result
The goal in the language of desire
We frame the business goal the way a person feels it. For VARUS.UA, the habit of scheduled delivery became a week made of wishes.
An idea for years
We look for an idea that can keep growing. VARUS.UA keeps developing Varik, the hero of its New Year platform “Ye Varik”: he returned in the campaign for the 2026 FIFA World Cup.
Tested on the smallest format
A strong idea is recognizable in a short video and in a tiny banner alike. So we test it on the smallest format before production.
What changes
- 01 Every campaign starts from a blank page A platform the next campaigns grow from
- 02 People see the ads and fail to link them to the brand People recognize the idea and link it to you
- 03 Channels speak in different voices One idea across all channels and formats
Business resultYour campaign gets noticed, linked to your brand and works toward the business goal.
Discuss your challengeCases
Where it has already worked
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“This week I want…” VARUS.UA Scheduled delivery: “This week I want…” -
A celebration you want to see clearly VISIUM Advertising campaign -
Open. Cherish. Savor. Refresh. Pepsi Summer made of simple moments: direction, shoot and post-production of the film -
The “Ye Varik” platform VARUS.UA The Ye Varik communication platform and its hero, Varik -
A creative team built into the client’s marketing VARUS.UA Creative partnership on retainer: weekly campaigns on the trade calendar -
What if we decide to save the planet? OMNIC From planet scale to a single locker cell: 3D, CGI and live action
Questions
What clients usually ask before we start
How many concepts do you present?
Several, and we explain how each one serves the goal. We recommend one and argue for it; the decision stays with you.
How do we know the campaign worked?
We agree on metrics at the start, together with the business goal. The VARUS.UA campaign for the 2026 FIFA World Cup delivered 41.2M impressions, 206% of plan.
Can we work with you on an ongoing basis?
Yes. For VARUS.UA we work as a creative team inside marketing: we see the trade calendar ahead and come with ideas before the brief.
What’s next
Clients often continue with
