Pitch Deck · Strategy
A deck that moves your partner to the next step
We tell your business story in the order an investor or partner looks for it: who you are, the problem, the market, the model, the numbers. Logic and copy come first, then design, so the point lands within minutes.
DOGMA’s position
A strong deck sells the next meeting. We write it as a script for the conversation: every slide answers a question the other side would ask out loud.
When you need it
Sound familiar? That’s what clients tell us when they come in.
We have a ton of slides, and nobody remembers the point
Investors keep asking things the deck should have answered
A designer made the deck. Nobody ever wrote the story
We’re pitching partners and need to win them over from the first email
What you get
What you’ll have in hand
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Story structure
The core message and arguments in the order the reader looks for them.
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Text prototype
Every slide in words before design, so the logic is easy to edit and check.
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Deck design
Charts, diagrams and layouts in your brand style that strengthen the arguments.
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Meeting script
How to walk through the deck and which step to lead the conversation to.
How we work
Story → Structure → Copy → Design
Stage 01 of 04
Story
We define who will see the deck and what we want after the meeting, then shape the core message and arguments.
- Your part
- A conversation about the business and the goal
- Stage output
- Core message and arguments
Stage 02 of 04
Structure
We set the slide order and pick the numbers that support the story.
- Your part
- Numbers, facts, company materials
- Stage output
- Deck structure
Stage 03 of 04
Copy
We write a text prototype, every slide in words, and test the logic while it’s still easy to change.
- Your part
- Feedback on the copy
- Stage output
- Approved slide copy
Stage 04 of 04
Design
We turn the copy into your brand’s visual language: charts, diagrams, layouts. We prepare one version for presenting and one for sending.
- Your part
- Final approval
- Stage output
- Deck for presenting and sending
How we think
The principles behind the result
Logic before design
We approve the copy first, then design. That way the design serves a finished story.
Answers in the order of questions
A partner looks for answers in a set sequence: who you are, whether there’s a market, what’s in it for them. The deck follows that sequence.
A deck leads to action
Every presentation ends with a concrete step: an audit, a visit, a follow-up meeting. We build the whole story around it.
What changes
- 01 Slides with everything we know about the company A story with one core message and its arguments
- 02 The deck only makes sense with a presenter The deck gets forwarded and persuades on its own
- 03 Meetings end with “we’ll think about it” Meetings end with an agreed next step
Business resultConversations with investors and partners start with a clear grasp of the business and end with a next step.
Discuss your challengeCases
Where it has already worked
A new sales channel through architects LUC A pitch deck that opened a new sales channel for an engineering company — through architects LUC gained a new sales channel — and the tool that opens it. A position in a new segment. Read the case -
Market chosen, product rethought Strilets Go-to-market and product hypotheses -
From financial model to brand and pitch deck Loomtix Brand and pitch deck for a fintech startup -
New brands in Ukraine Beauty Science Name, mark and the pitch deck that brings international brands into Ukraine
Questions
What clients usually ask before we start
Can you improve our current deck?
Yes. We start by reviewing the logic: what the deck needs to say and where it loses attention. Often rebuilding the structure and copy is enough.
Do you build the financial model?
We take the numbers for the deck from your model and present them so they’re easy to read. The financial model itself is prepared by your team or a financial advisor.
Is an investor deck different from a partner deck?
Investors look for the market, the model and the team; partners look for what they get and how the launch will go. We build the logic for whoever will read it and make both versions when needed.
What’s next
Clients often continue with
