Strategy & Implementation · Transformation
A plan to hit your business goals, with budget, metrics and owners
We translate business goals into marketing goals, priorities and budget, write the plan and support its implementation. Marketing moves toward the same goals as the business, and the results show up in the numbers.
DOGMA’s position
A strategy lives as long as someone drives it. So we write the plan together with the team that will execute it and stay on through the stage where most strategies stall.
When you need it
Sound familiar? That’s what clients tell us when they come in.
We wrote a strategy, and it’s been sitting in a folder ever since
We’re entering a new market and don’t know where to start
Every manager has their own priorities, and they’re all urgent
We sell everything under one brand, and customers get confused
What you get
What you’ll have in hand
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Goals and metrics
Marketing goals derived from business goals, and the numbers that show progress.
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Segments and priorities
Whom we sell to first, what we offer each segment and why.
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A plan with owners
Stages, tasks, budget and the person accountable for each step.
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Working sessions
Regular meetings with the team: what’s done, what the numbers show, what we change.
How we work
Goals → Strategy → Plan → Support
Stage 01 of 04
Goals
We move from business goals to marketing goals and pin down which numbers need to move and why.
- Your part
- Strategic session with the owner
- Stage output
- Marketing goals and metrics
Stage 02 of 04
Strategy
We choose the segments, products and channels to start with and allocate the budget to the priorities.
- Your part
- Discussing and choosing priorities
- Stage output
- Priorities, budget, metrics
Stage 03 of 04
Plan
We lay out stages, tasks and owners. Every task is tied to the goal it moves.
- Your part
- The team agrees on its areas
- Stage output
- A plan with stages and owners
Stage 04 of 04
Support
We run regular sessions with the team, review the numbers and adjust the plan when the market or the business changes.
- Your part
- Regular team meetings
- Stage output
- A plan driven by the numbers
How we think
The principles behind the result
Starting from business goals
Marketing starts with the question of how much the business needs to earn and from what. Every activity in the plan answers that question.
The team sets the priorities
Your team defines the priorities together with us. People execute a plan more willingly when they’re defending a decision they made themselves.
Focus before scale
We pick a few products and segments to start with. A focused budget delivers results faster than a scattered one.
What changes
- 01 The strategy sits in a folder The strategy is broken down into team tasks
- 02 Selling everything to everyone Priority products and segments from day one
- 03 Marketing reports on activities Marketing reports on progress toward business goals
Business resultThe strategy becomes the team’s daily work, and the results show up in the numbers.
Discuss your challengeCases
Where it has already worked
From “everything under one name” to two brands with their own promises BINGO A company that kept signage, branded merchandise and festivals under one name came away with two brands, two promises and a plan to enter Kyiv BINGO got answers to questions that had stayed open for years: how to structure its brands, what to sell to whom, and where to start its entry into Kyiv. The architecture split production and events so that each line speaks to its own buyer in its own language while drawing on the strength of the group. Read the case -
From goals to marketing plan Legal Bridge Five strategic sessions and a “small corporation” for a small business -
A marketing audit and a six-month growth plan OUTRÉ A clinic’s marketing checkup: three strategic sessions, a diagnosis and first priorities - NDA Retail Launching a retail chain in Ukraine What we did Market and competitor analysisPositioning for the Ukrainian shopperLaunch model and prioritiesLaunch marketing A market entry plan: where to start, what to bet on and where the risks are. Under NDA · Retail Advisory on bringing a retail chain to the Ukrainian market
- NDA Technology Launching an international social platform What we did Launch strategyPositioning for several marketsMarketing team structure and hiringLaunch support A launch team with roles, processes and a growth plan. Under NDA · Technology Advisory, support and team building for a tech platform launch
- NDA Service business Marketing after a merger of two companies What we did Audit of both marketing teamsDecisions on brands and productsA single marketing structureA six-month transition plan Two teams work as one, with shared goals and a shared budget. Under NDA · Service business Supporting the owners’ management decisions after the merger
Questions
What clients usually ask before we start
We already have a strategy. Why another one?
Often the strategy exists and what’s missing is the bridge to daily work. We take your existing decisions as the basis, test them against the numbers and turn them into a plan with owners.
Who executes the plan, you or our team?
Your team. We help set the goals, write the plan and keep the rhythm in sessions, and if the team lacks roles, we help build it out.
What if the market changes mid-plan?
We adjust the plan. That’s what the regular sessions are for: we review the numbers and shift priorities while keeping the business goals intact.
What’s next
Clients often continue with
