Direction 01
Strategy
Where can the business earn more, and where should it invest? We define where to grow, what to sell and what to invest in. We look at marketing the way a CMO does: from data and insights to a plan with priorities and metrics.
DOGMA’s position
A strategy is only as useful as the decisions it changes on Monday morning. We boil it down to a few bets, a budget and metrics the team works with every day.
When you need it
Sound familiar? That’s what clients tell us when they come in.
We’re growing, but we can’t tell what’s driving it
We want to enter a new market and don’t know where to start
We make decisions on gut feeling and end up arguing
We have a product, and sales just won’t grow
Products
5 products in this direction. Take one, or combine several into a project.
Research
Where the demand is, how the market is shifting and where your business earns the best return
- In-depth interviews
- Profiles and motives
- Market map
Growth Strategy
New revenue sources, clear priorities and a growth plan
- Business diagnostics
- Growth hypotheses
- Priorities and plan
Go-to-Market
How to enter a new market, win the first sales and turn them into steady growth
- Market map
- Target segments
- Offer and messaging
Product Strategy
What to sell, to whom and at what price to earn more
- Portfolio audit
- Customer jobs
- Product hypotheses
Pitch Deck
A deck that moves your partner to the next step
- Story structure
- Text prototype
- Deck design
How we work
Research that makes the next move clear
- 01
Research
Market, competitors, customers. In-depth interviews, quantitative surveys, sales analytics.
- 02
Insights
What actually drives customer choice and sales. We explain what the numbers mean.
- 03
Hypotheses
Specific growth points you can test: segment, offer, channel, price.
- 04
Strategy
Priorities, plan and metrics. What we do first and what we drop.
What changes
- 01 Decisions on gut feeling Decisions grounded in customer and market knowledge
- 02 Lots of ideas with no priorities A few bets with budget and metrics
- 03 A shot-in-the-dark launch A launch run as a series of tests with signals
Business resultWhere to grow, what to sell and where to invest.
Discuss your challengeCases
How it works in real businesses
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1,028 respondents, 2 target groups AnimAll Brand and buyer behavior research that mapped the points of growth -
A new category — Urban Recovery Station A New Kind of Bathhouse Research and positioning -
Market chosen, product rethought Strilets Go-to-market and product hypotheses -
From a bundle of AI features to a product with one promise Hearo GTM sprint, naming and website for an AI platform that answers every lead -
New brands in Ukraine Beauty Science Name, mark and the pitch deck that brings international brands into Ukraine -
26 in-depth interviews, 3 segments, 29 hypotheses Buki School In-depth interviews and marketing hypotheses
Questions
What clients usually ask before we start
Which product should we start with?
If it’s unclear why customers buy or leave, start with research. If you already have a clear picture of the customer, start with a growth strategy or go-to-market. We’ll help you choose in the first conversation.
How are you different from a consulting firm?
We carry the strategy through to marketing: the positioning, brand and campaigns that bring it to life. One team owns both the decision and how the customer will see it.
What do we get at the end?
Decisions with priorities and metrics your team can act on right away, plus a session where we walk through the plan together.
