Marketing Team · Transformation
We build your in-house marketing team with clear roles, accountability and business goals
We define the structure, roles and processes, help with hiring and set up how you work with contractors. Marketing runs as a department with a plan, metrics and people accountable for results.
DOGMA’s position
A strong team starts with clear goals and rules of the game. First we define what the department must deliver to the business, then we pick the roles, people and contractors to match.
When you need it
Sound familiar? That’s what clients tell us when they come in.
We have one marketer, and they do everything
The team is always busy, yet I don’t see results
We have plenty of contractors, and nobody owns the big picture
We’re looking for a CMO and can’t pin down who exactly we need
What you get
What you’ll have in hand
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Structure and roles
Who on the team owns what and which roles contractors cover.
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Hiring profiles
Whom to look for in each role, what the person delivers and how to check it in an interview.
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Metrics and reporting
Numbers for each role and a report that shows the owner marketing’s contribution to the business.
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Rules for working with contractors
How to brief agencies, accept work and evaluate results.
How we work
Audit → Structure → Hiring → Processes
Stage 01 of 04
Audit
We look at who does what today, how decisions get made and where work is duplicated or falls through the cracks.
- Your part
- Talks with the team and contractors
- Stage output
- A map of gaps and overlaps
Stage 02 of 04
Structure
We define roles, areas of responsibility and metrics based on business goals.
- Your part
- Aligning the structure with leadership
- Stage output
- Structure, roles, metrics
Stage 03 of 04
Hiring
We write role profiles, help assess candidates in interviews and onboard new people.
- Your part
- Decisions on candidates
- Stage output
- Profiles and an onboarding plan
Stage 04 of 04
Processes
We set up planning, reporting and contractor management so the department keeps its rhythm without the owner managing it by hand.
- Your part
- First planning and reporting cycles
- Stage output
- The department’s working rhythm
How we think
The principles behind the result
Goals first, then people
We build the structure around the business’s needs. People and contractors are chosen to fit the structure.
One person owns the whole
Every result has an owner inside the team. Contractors deliver their part; accountability for the whole stays in the company.
Reporting in the owner’s language
The department reports on what matters to the business: customers, revenue, acquisition cost. That way the owner manages marketing without diving into every task.
What changes
- 01 Marketing means people who make content Marketing is a function with goals and a budget
- 02 Every contractor works on their own Contractors work by shared rules
- 03 The owner personally checks every task The department reports to the owner on metrics
Business resultMarketing is managed as a department: with a plan, metrics and clear owners.
Discuss your challengeCases
Where it has already worked
Marketing run as a manageable system Visium Marketing the business can actually manage Visium got a clear management framework for marketing. Goals moved closer to business results, the CMO got a framework for the team’s work, incentives and reporting, and management got a clear way to assess marketing performance. Read the case -
A marketing audit and a six-month growth plan OUTRÉ A clinic’s marketing checkup: three strategic sessions, a diagnosis and first priorities - NDA Technology Launching an international social platform What we did Launch strategyPositioning for several marketsMarketing team structure and hiringLaunch support A launch team with roles, processes and a growth plan. Under NDA · Technology Advisory, support and team building for a tech platform launch
- NDA Real estate development A marketing department for a developer What we did Team and contractor auditDepartment structure and rolesHiring profiles and interviewsProcesses, reporting and KPIs Marketing runs as a department with a head, a plan and metrics. Under NDA · Real estate development Building a marketing department: structure, roles, contractors and metrics
- NDA Service business Marketing after a merger of two companies What we did Audit of both marketing teamsDecisions on brands and productsA single marketing structureA six-month transition plan Two teams work as one, with shared goals and a shared budget. Under NDA · Service business Supporting the owners’ management decisions after the merger
Questions
What clients usually ask before we start
Do you help with hiring?
Yes: we write role profiles, help assess candidates in interviews and onboard new people. The hiring decision stays with you.
Do we need our own team or an agency?
It depends on your tasks and scale. We work out which roles are better kept in-house and which to outsource, and show you the logic behind that choice.
What about the team we already have?
That’s exactly where we start. The audit reveals people’s strengths and the gaps, so the new structure builds on those already on board.
What’s next
Clients often continue with
