Growth Strategy · Strategy
New revenue sources, clear priorities and a growth plan
We find where the business can grow: segments, offer, channels, pricing. You get a plan with priorities and metrics, and the team knows what to invest in and what to drop.
DOGMA’s position
A strong growth strategy is short: a few bets the business backs with everything it has. We score every hypothesis on potential and cost, so money goes where growth is closest.
When you need it
Sound familiar? That’s what clients tell us when they come in.
We’re growing, just slower than the market and our competitors
We keep spending on marketing and can’t tell what comes back
We have tons of ideas, and they all feel urgent
Every manager pulls the business in their own direction
What you get
What you’ll have in hand
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Business diagnostics
Numbers, channels and customers: where the business makes money today and where it loses it.
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Growth hypotheses
Growth levers with an estimate of potential and a metric to test each one.
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Priorities and plan
What comes first, what comes next and what we drop, with a budget for every step.
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Metrics and roles
The numbers that show growth and the people accountable for them.
How we work
Diagnostics → Hypotheses → Priorities → Plan
Stage 01 of 04
Diagnostics
We break down sales, channels, customers and unit economics to see where the money comes from today and where it leaks.
- Your part
- Access to the numbers, talks with leadership
- Stage output
- The business in numbers
Stage 02 of 04
Hypotheses
We define growth levers: new segments, a stronger offer, channels, pricing. Each one is scored on potential and cost.
- Your part
- Team session, your ideas on the list
- Stage output
- Hypotheses scored on potential
Stage 03 of 04
Priorities
We choose a few bets that get the resources. The rest we deliberately park and write down why.
- Your part
- Joint decision on priorities
- Stage output
- Priorities and a stop list
Stage 04 of 04
Plan
We break the bets into stages with budgets, metrics and owners, and agree on the signals that trigger a plan review.
- Your part
- Sign-off on the plan and roles
- Stage output
- A plan with metrics and roles
How we think
The principles behind the result
Growth starts with the numbers
First we look at where the business already makes money. The fastest growth often hides in what already works.
Every hypothesis has a metric
An idea without a metric can’t be tested. So each growth lever comes with a number that shows whether it worked.
Saying no is a decision too
The most valuable part of the plan is the list of what the business puts on hold. It frees money and people for the main bets.
What changes
- 01 Budget spread thin across everything Resources focused on a few bets
- 02 Unclear what actually drives sales Every area has a metric and an owner
- 03 Ideas compete with each other Priorities agreed and written into the plan
Business resultThe business grows to plan, and you can see exactly what drives the growth.
Discuss your challengeCases
Where it has already worked
26 in-depth interviews, 3 segments, 29 hypotheses Buki School Research that showed parents are buying peace of mind Buki School got a decision map: three segments with different “jobs,” the points where the school loses parents, and 29 marketing hypotheses — each with a metric to validate it. Plus an honest answer to the key positioning question: school or private tutor. Read the case Questions
What clients usually ask before we start
How is a growth strategy different from a marketing plan?
A marketing plan answers how to promote. A growth strategy first defines where to grow: which segments, products and channels will bring the business the most. The plan follows from it.
What do you need from us?
Access to sales and marketing numbers, conversations with leadership and your part in the prioritization session. You make the decisions; we prepare the arguments.
Who will execute the plan?
Your team. The plan is laid out so everyone knows their area. If you need help with implementation, we stay on and support it.
What’s next
Clients often continue with
