Beauty Science the deck that brings international brands into Ukraine
In brief
Beauty Science is a Ukrainian distribution company that brings clean, vegan, high-performance skincare to Ukraine. To reach international brands and offer them a partnership, it needed a deck that would convince from the very first email.
Overview
A deck that takes a partner from “Who are you?” to “When do we launch?”
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01 · Challenge
Reaching brands
Offer international brands a partnership and bring them into Ukraine.
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02 · What we did
Name, mark, deck
Naming validation, logo and identity, strategy and copy prototype, design.
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03 · Result
New partners
The strategy → prototype → design flow worked: the company signed new partners.
Identity
A mark and colors that guide the story
Each section of the deck has its own color and cover, so a partner always knows where they are in the story.
- #EDEEED
- #CBE4EB
A wide grotesque with the descriptor New Sensations Distribution. On the cover, the mark emerges through a liquid 3D form.
- #FCF4E7
- #F19E7C
- #E6DDCE
Warm cream with a coral accent for the sections on people, experience and service.
- #D9E3CB
- #CEDCBB
The sage section: exactly where the brand will be sold.
- #CBE4EB
- #EBF1F1
Icy blue: how people will discover the brand through media, events and the launch plan.
Deck logic
Every slide answers a partner’s question
Strategy comes first: which questions an international brand will ask, and in what order. Then a copy prototype of every slide. Only then design.
01 · Who are you?An introduction through the founders and the focus: clean, vegan, high-performance products.
02 · Do you have experience?Proof in the brands the team has already brought to Ukraine.
03 · Is there demand in Ukraine?The market in numbers: demand for skincare is there, and it is growing.
04 · What will you do for the brand?The full cycle: distribution, expertise, media and logistics, all seamlessly connected.
05 · Where will you sell?Three segments, from a clinic chain to niche boutiques.
06 · How will people discover the brand?Media, influencers, key opinion leaders and industry exhibitions.
07 · How will you launch the brand?A six-month plan, from certification to direct sales.
Result
The company approached international brands with a name, a mark and a deck where logic leads and design follows. A partner gets answers in the order they look for them: who you are, what you’ve done, whether the market is there, what the brand gets and how it will launch.
The strategy → copy prototype → design flow delivered: Beauty Science signed new partners.
What we’ll do for you
A deck that leads a partner to a deal
For when you need to reach new partners, investors or markets. We’ll work out which questions the other side will ask, build the strategy and copy prototype around them, then design. If needed, we’ll validate the name and build the identity first.
- 01 Strategy A line of argument built around the partner’s questions.
- 02 Copy prototype The content of every slide, settled before design.
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03 Identity and design Name, mark and the visual system of the deck.
Team
- Agency
- DOGMA
- Scope
- Naming validation, logo, core identity, pitch deck strategy, copy prototype, presentation design, motion covers
- Client
- Beauty Science
