Legal Bridge a strategy that turned a legal firm into a “small corporation” for its clients
In brief
Legal Bridge helps entrepreneurs set up, acquire and run companies in Europe: registration, restructuring, accounting, HR and payroll, company secretarial services. The portfolio is broad, and an entrepreneur needs to see right away why this firm is the one to choose.
The team came to us wanting to understand how to talk to clients, in which channels and about what. We found the answers together in strategic sessions.
Today Legal Bridge has a focus on three products, an idea that explains the company in one sentence, a “small corporation” for small business, and a plan that runs from the team’s decisions to the ad launch.
Brief
How, where and what to say to clients
Legal Bridge wanted to know how to communicate, in which channels and what exactly to say. The answer started with focus: what to sell first, to whom, and why Legal Bridge in particular. With that focus, every channel carries one strong message.
Each decision supports the next
Goals set the focus, focus shaped the positioning, positioning shaped the plan. So advertising gets a clear message and the audience that actually buys.
Process
From goals to plan: the decisions the business stands on
Stage 01
Where should the business be in one to three years?
The team agreed on shared one-to-three-year goals and saw what is holding growth back right now.
- Now
- 01In-house structure with departments
- 02A larger client base
- 03New EU markets
- 04Digitization and automation
- 1–3 years
Stage 02
What to sell first, and to whom?
From a broad portfolio we singled out three focus products and the segments for each. It became clear where clients hesitate and where marketing has to support them.
- Need
- Search
- Comparison
- Onboarding
- Delivery
- Result
- Referral
Stage 03
Why does an entrepreneur choose Legal Bridge?
One idea in place of a list of services: the “small corporation.” It is easy to repeat on the website, in ads and in sales.
LegalBridge — your “small corporation”.
- Small team. Big system.
- A corporation in your pocket.
- Think big. Start structured.
- Operate smart. Look big.
Stage 04
What to launch first, and where to invest resources?
A plan from foundation to advertising: first the team and a website built around the new positioning, then ad channels, then new services.
Now priority 1
- In-house accountant and HR & Payroll
- A marketer on the team
- A website for the new positioning
Next priority 2
- Google Ads
- Meta launches
- LinkedIn outreach
- In-house compliance and KYC
Later priority 3
- Nominee director service
The Legal Bridge team made every decision together with us. Goal figures, competitors and some of the hypotheses stay with the client.
A bridge between small business and corporate infrastructure
What was already in the name Legal Bridge became the positioning: the “floors” of a large company, from lawyers to accounting and compliance, available to a single owner.
Positioning
A small business needs the functions of a large company
Company structure and contracts.
A dedicated accountant and reporting.
People and salaries.
Checks and KYC.
One partner in place of a dozen contractors: every function of a large company in one place.
- 01“I’m a grown-up business, even if I work alone”
- 02“They back me up as if I were already a big company”
- 03“Finally, a service built for real life”
From foundation to ad launch
Strategic decisions come first: goals, focus, positioning. Then the team and a website built around the new idea. Next, Google Ads and Meta campaigns, followed by tests of new channels and services.
Result
Legal Bridge gained focus and a growth plan: three products to start with, the segments for them and the “small corporation” idea that explains the company in one sentence. Advertising now launches with a clear message and priorities the team chose itself.
What we’ll do for you
A strategy your team writes together with us
For when the portfolio is broad and focus is missing. We’ll run a series of strategic sessions, from goals and segments to positioning and plan, and make every decision together with your team.
-
01 Strategic sessions Goals, segments, customer journey. -
02 Positioning One idea in place of a list of services. -
03 Marketing plan What to do first, and why.
Team
- Agency
- DOGMA
- Scope
- Strategic sessions, segmentation, customer journey, positioning, marketing hypotheses, marketing plan
- Client
- Legal Bridge
