Visium a New Year digital campaign built on the idea that memories should be sharp
In brief
For the holidays, Visium offered a free eye exam to anyone who chooses laser vision correction. We turned a medical offer into an emotion: we showed the holidays the way a person with poor eyesight sees them — blurred. Only what matters stays sharp: “Memories should be sharp.” Every frame was generated with AI.
Brief
A clinic’s New Year offer — and a reason to talk about it
Offer
A full eye exam free of charge for those who choose laser correction after the checkup. Valid until December 31.
Occasion
Connect vision correction with the holidays — with no diagnoses and no fear.
Formats
Horizontal and vertical layouts for digital advertising.
The holidays won’t wait
- 01 Timing
The offer ran only until December 31 — the campaign had to go live before the holidays.
Every frame was generated with AI, with no shoot.
- 02 A medical topic
It’s easy to talk about eyesight through fear — diagnoses and risks.
We speak through emotion: a celebration you want to see clearly.
- 03 Several audiences
Parents, couples, hosts — each has their own “what matters”.
Eight scenes in one style and six messages.
The most precious part of the holidays is the faces around you. When your eyesight fails, they are what blurs.
Idea
The holidays through the eyes of someone with poor eyesight — and the way they should look
Each layout is a blurred frame, the way a person with poor eyesight sees it. Only the message inside the lens stays sharp.
We skip the scary diagnoses and remind people what clear sight is for.
Key visual
Eight scenes — eight emotions and one idea
Vertical layouts
Eight scenes in 9:16 for Stories and Reels. The offer sits above the lens, the terms below it.
How it was made
Every frame was generated with AI, and the team assembled them into a campaign.
- 8
- emotion scenes
- 6
- messages
- 27
- layouts
- 2
- formats — 16:9 and 9:16
- 01
Generating scenes
Each scene was generated separately: a blue holiday evening, warm string lights and real emotions on people’s faces.
- 02
Selection
From the variants we picked the ones where the emotion feels real and the light and color hold one style.
- 03
Blur and lens
We blur the frame the way a person with poor eyesight sees it. In the center — a lens with the message.
- 04
Adaptations
Every scene in horizontal and vertical formats, with several messages.
What we’ll do for you
A seasonal campaign — from idea to finished layouts
For when the offer is time-limited and there’s no time to shoot. We’ll find the emotion that sells without pressure and build the campaign on generated frames.
- 01 Creative concept An idea that turns an offer into an emotion.
- 02 AI-generated frames Generated scenes in one style — no shoot required.
-
03 Layouts and adaptations Every digital format — with messages for different audiences.
Team
- Agency
- DOGMA
- Client
- Visium
