Pepsi a summer made of moments worth cherishing
In brief
The idea of the spot lives in the simple summer moments that make up city life: opening a can, meeting friends, cheering someone on, savoring, cooling off. Pepsi came with this concept, and we developed it into a shot-by-shot plan where every scene flows into the next.
Key points
A summer made of simple moments
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01 · Idea
Six meanings
Open, cherish, support, savor, refresh — and a favorite taste in the finale.
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02 · Tone
Warm and precise
The brand’s first campaign in Ukraine in a long time: close to people, in the rhythm of Kyiv’s streets, with zero pathos.
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03 · Role
Full production
Direction, pre-production, production, post-production, sound design and VFX — in partnership with Look Like Production.
Shot-by-shot plan
Six meanings, twenty seconds
Pepsi came with an idea. We broke it down into a shot-by-shot plan: for every shot, a mood, a moment, a meaning and a transition. The transitions are the signature move: scenes flow into one another through a can, a heart, a wheel and the logo.
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01 · 0:00–0:01.4
Open
Opening the can opens the summer, new experiences and the spot itself.
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02 · 0:01.4–0:03.6
Me moment
The hero films himself with a Pepsi and raises the can to the camera: the logo becomes the cut.
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03 · 0:03.6–0:07.6
Together
Friends finally get together — a rare thing these days. A photo to remember and a heart made with hands.
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04 · 0:07.6–0:09.8
Support
First time on a skateboard — with friends by your side. A close-up of the wheel comes alive like a sticker.
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05 · 0:09.8–0:12
Savor
A picnic from above: pizza, lots of hands and cans of blue and black Pepsi.
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06 · 0:12–0:14.9
Refresh
A long sip of cold Pepsi: the camera flies into the logo and back out.
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07 · 0:14.9–0:17.2
Golden hour
Friends greet the sun over Kyiv. The shot goes out of focus and rises into the sky.
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08 · 0:17.2–0:20
Packshot
Pepsi and Pepsi Max above the city — “Favorite taste.”
Shoot day
A whole summer day in one morning of shooting
05:46
Golden hour
Peizazhna Alley
We shot the closing golden hour at dawn: soft, low sun and an empty city.
06:18
Light
Peizazhna Alley
The camera operator with a gimbal, reflectors and a rehearsal of the camera move while the sun is still low.
07:07
Picnic
Park by the National Museum of the History of Ukraine
A tablecloth, pizza and cans — a top-down shot with many hands.
09:10
Open
Reitarska Street
The spot’s first shot: a can opens against the city.
10:36
Skateboard
Reitarska Street
The camera rode right on the skateboard — that’s how we got the wheel close-up whose spin “rolls” the transition into pizza.
The spot covers a whole day, from morning to golden hour over Kyiv. On set, it took one morning: most scenes were shot between 5:46 a.m. and noon together with Look Like Production.
Post-production
What happens to a shot after the shoot
Every shot goes through several layers: color, stabilization, cleanup, tracking, masks and VFX. Below the video — what exactly is happening right now.
- Raw footage
- Color
- Stabilization
- VFX
Formats
One spot, four durations
Plus vertical versions for Stories and Reels.
What we’ll do for you
When a brand idea needs to be on screen
For us, video is a continuation of strategy and creative. When a campaign needs to be on screen, we bring in direction, shooting with trusted partners and post-production — so the brand sounds as precise in the spot as it does in the strategy.
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01 Direction Idea, shot-by-shot plan, transitions. - 02 Production Shooting with trusted partners.
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03 Post-production Editing, color, VFX, sound design.
Team
- Agency
- DOGMA
- Director
- Kiril Treitiak
- Scope
- Direction, pre-production, production, post-production, sound design, VFX
- Shoot
- Look Like Production
- Spot
- Watch on YouTube
- Client
- Pepsi
