OMNIC from planetary scale down to a single locker cell
In brief
OMNIC builds smart parcel lockers and the platform that runs the entire network. The client came with a basic idea for a film about technology that protects the planet.
Overview
The idea came from the client. We turned it into a film
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01 · Idea
From the client
Technology that protects the planet. The core concept arrived with the brief.
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02 · Dramaturgy
Six scenes
From a question and the planet to the factory, the product, a person and the platform.
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03 · Production
Three layers
Live action with Look Like Production, a 3D parcel locker with CGI, and motion graphics for the interface.
Film breakdown
55 seconds, six scenes, three layers of production
The film plays scene by scene as you scroll. Under the frame are the edit tracks: you can see where the camera works, where 3D takes over and where graphics come in.
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01 · 0:00–0:14.7
Question
The film opens with a question. The camera flies in from space, marks OMNIC’s markets and dives into Georgia.
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02 · 0:14.7–0:22
Factory
Scale with zero graphics: aerial footage of the plant, the client’s own material, cleaned up and cut to the rhythm of the film.
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03 · 0:22–0:30.9
Product
A 3D parcel locker with a solar panel on the roof, set into live aerial footage of a forest. The impact is shown as a number.
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04 · 0:30.9–0:37.8
Person
A live-action showroom shoot with Look Like Production: a code on the screen and the cell opens. The technology becomes part of everyday life.
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05 · 0:37.8–0:47.5
Platform
Behind every parcel locker is the platform: the network online, cell load, orders. The interface comes alive in space.
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06 · 0:47.5–0:55.6
Sign-off
The finale brings it all together in one brand line: Born to innovate for clients.
3D product
A parcel locker that was never in the shot
Placing a parcel locker on top of the spruces was physically impossible, so we built it in 3D, from the engineering model to a render that lives inside real footage.
The base is an engineering model of the outdoor parcel locker: 13 million polygons, every cell and every panel mount.
Form, proportions, the solar panel on the roof: we check the silhouette before any color.
Three lighting setups on black to find where volume and color read best.
Brand lime and a full turnaround: angles for each scene of the film.
The render is composited into forest aerials: light, perspective and camera movement all match.
Platform
The invisible product, on screen
Units online
983of 1,104
Current system load
240orders today
- Reserved
- Placed
- Received
- Withdrawn
- For withdrawal
- Canceled
Current cells load
20,643of 23,184
Booked cells
5,541of 23,184
Orders statistics
340730all
32450this month
1455024h
OMNIC’s most valuable asset is invisible on the street: the platform that runs the network. The client supplied the platform widgets; we built a space out of them and animated them in brand colors. Here they are assembled live: network status, cell load, orders. The figures are for demonstration, as in the film.
Film
Full version, 55 seconds
What we’ll do for you
When your product needs to be shown on screen
For us, video extends a brand’s strategy and creative. When an idea calls for the screen, we develop the dramaturgy, shoot with partners, model the product in 3D and edit, so the brand sounds as precise in the film as it does in the strategy.
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01 Idea and dramaturgy A script and storyboard built from your concept. -
02 Shoot Live action, locations and people on camera, with our production partners. -
03 3D, CGI and motion Product, interface and graphics without a studio.
Team
- Agency
- DOGMA
- Live action
- Look Like Production
- Product
- Advertising Campaigns
- Scope
- Idea development, dramaturgy, 3D product model and render, CGI, motion design, footage cleanup, editing
- Tools
- Cinema 4D, Arnold, After Effects
- Client
- OMNIC
