DEEPLOYALTY a website that sells partnerships to banks and retailers — from the client’s pain to a booked call
In brief
DEEPLOYALTY connects banks and retailers through one integration and one contract. We tested the messaging in interviews with clients and built a website that takes every buyer from their pain to a booked call.
Overview
The request sounded like a new website. The real task was sales that scale
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01 · Request
A new website
The old site showed a price list and a list of features. The value in money for a bank or a retail chain stayed off screen.
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02 · Turn
Sales beyond the founders
Deals relied on the founders’ personal connections. Cold outreach and new markets needed a system that explains the value to every buyer on its own.
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03 · Solution
A website as a sales system
Strategic session and customer interviews, copy and an architecture with two scenarios, a refined design system and a website with an admin panel, SEO and GEO.
Before
A price-list business card that spoke the language of features
All caps, emoji icons and generic lines “for retailers / for banks”. The site’s main argument was the price list, so banks and chains compared prices while the value stayed off screen — the founders explained it in meetings.
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01First screen“Digital platform” — a generic category in place of a business problem -
02ScenariosFeature lists in caps in place of a result for the bank and the chain -
03How it worksEmoji banks and a diagram in place of cases and numbers
Project logic
Every stage answered a business question
- 01 · Strategic session
How do we sell systematically, beyond the founders’ personal connections?
We mapped the buyers at banks and retailers, the value for each, the competitive edge and the tone
Business decisionTwo scenarios in place of one site for everyone, and the language of metrics for each buyer
- 02 · Customer interviews
What actually convinces a bank and a retail chain?
We talked to DEEPLOYALTY’s key clients — banks and retailers — about pains, fears and how they make decisions
Business decisionThe order of arguments for each scenario: from economics to security
- 03 · Prototype and copy
What do we say, and in what order?
Architecture of three pages, copy in Ukrainian and English, a text prototype
Business decisionEvery block on the page closes a specific buyer pain
- 04 · Design system
How do we look like infrastructure on a big bank’s level?
We refined the brand and packaged it into a guideline: logo, colour, type, grids and light, components, presentations
Business decisionA system the client’s team uses to build the site, decks and banners
- 05 · Development
How does the team launch and change the site on its own?
A website with motion and responsive layouts, an admin panel, SEO and GEO
Business decisionA site ready for outreach: fast, bilingual and run by the team
Customer interviews
What conversations with banks and retailers confirmed — and how it changed the website
Pick a hypothesis and test it in conversations with people.
H01 · Confirmed
Banks count the economics of the loyalty programme
A bank’s own loyalty programme keeps getting more expensive, so partner cashback shares the cost with retail chains. The bank page opens with card activity and shows the economics before the contract.
H02 · Refined
Security is the bank’s main barrier
Hashed identifiers settle the data question, while a full integration goes through the security team’s review. So the bank FAQ answers plainly which data is shared and where the system is deployed.
H03 · Refuted
Retail chains only care about the largest banks
Smaller banks co-fund cashback and have a loyal audience. The message for retail: the whole network of banks under one contract.
H04 · Refined
A chain fears losing its customer to the banking app
What matters to a chain is digitising the customer in any channel. The loyalty card in the banking app leads to the retailer’s own app, and the site says so in the FAQ.
H05 · Refined
A loyalty card in a banking app brings customers on its own
Results come from mechanics: cashback for a segment or a category, automatic bonus accrual. The site sells the scenarios in which the card works.
DEEPLOYALTY mission
The DEEPLOYALTY team defined this mission: partnerships should launch in days. We tested it in conversations with banks and retail chains and made it the backbone of the site: one passport — one API, one law — one contract, one currency — transparent settlements.
Positioning
From a “digital platform” to partnership infrastructure
- What we sell a feature set and a price listfast launch of bank and retail partnerships
- Argument connection feecases with numbers and economics before the contract
- Buyers “for retailers / for banks” as liststwo scenarios and a separate page for each buyer
- Edge technologythe team’s experience in banking, payment systems and retail
- Tone all caps and generic linesthe language of metrics, cases and launch steps
Website
Two buyers, two pages. Every block closes a specific pain
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PainCards are inactive, and a competitor has already launched partner cashback
PageThe first screen promises card transaction activity through a ready network of retail partners
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PainA bank trusts its customers only to a proven platform
PageVisa Eligible Partner, 50M+ receipts a month, 25+ banks and chains
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PainThe bank’s IT is booked for years ahead
PageThe platform takes on integration, contracts and merchant financial monitoring — IT stays on priorities
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Pain“1–2% for everyone” cashback pays for purchases the customer would make anyway
PageA “1% on the whole receipt / 15% on coffee and ice cream” toggle on a real receipt from the WOG case
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PainAn in-house programme means years of development and hundreds of thousands of euros
PageA “build it yourself vs with DEEPLOYALTY” table: 1.5–3 years against 1–2 months
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PainThe Head of Retail needs a document for the committee
PageA personal P&L model on the bank’s own data before the contract is signed
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PainThe bank wants a case “like the neighbour’s”
PageSense Bank: loyalty from scratch, tens of thousands of cards, up to +30% activity
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PainThe security team asks which data leaves the bank
PageThe FAQ answers plainly: hashed identifiers, deployment on the bank’s servers
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PainPerformance traffic is expensive, and part of the customer base is dormant
PageThe first screen promises a new audience through partner banks’ apps
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PainA contract, a tender and reconciliations with every bank — the back office would drown
PageOne contract for the whole network, paperwork and financial monitoring on the platform
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PainA chain needs to see what this looks like for the shopper
PageApp mockups: the chain’s card in the banking app, cashback for a segment, a digital receipt
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PainThe channel has to prove it drives sales
PageUp to 50% new customers, twice the fuel in the WOG case, +30% average ticket
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PainA bank could take my customers and my receipts
PageHashed identifiers, and the card in the banking app leads the customer to the chain’s own app
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PainThe decision depends on the budget and the first test
PagePayment for specific actions and results, and a calculation for the chain
These are the real pages of the website: scroll inside the window or switch steps — the page moves to the block that closes the pain. “Phone” shows the mobile version.
Decision 01
The home page splits buyers into two scenarios right away
We heardBanks and retail chains buy different things: a bank needs card activity, a chain needs new customers and sales. One site “for everyone” answered neither.
We didTwo scenario cards that show the result before the click: the bank’s card becomes first in the wallet, the chain’s card adds +30% to the ticket. Next comes a separate page for each buyer.
Decision 02
One ordinary card payment, value on both sides
We heardThe platform’s technology is complex, and it is easy to talk about it in the language of APIs. A buyer needs to see what happens to a single purchase.
We didA diagram of one payment: card payment → data from the till → cashback and a receipt in the app. Below it, the bank’s value and the chain’s value in separate tabs.
Decision 03
The bank sees the money before signing
We heardA bank counts the economics of its loyalty programme, and the Head of Retail needs a document to take to the committee.
We didThree blocks in the finance team’s language: a comparison with in-house development, a personal P&L model and targeted cashback on a real receipt.
Design system
We refined the brand and packaged it into a guideline the team uses to build the site, decks and banners
The blue from the logo stayed the anchor. Around it: dark surfaces, the light of the horizon and the beam, a grid, Inter and components taken straight from the site’s code. The guideline is in Ukrainian, the working language of the client’s team.
Admin panel
The client’s team changes the site on its own — quickly and safely
- Copy and SEOpage blocks on the left, fields in the middle, a live preview on the right that updates before saving
- Two languagesUkrainian and English with the same structure, a switch at the top
- Cases, team, logosadd a case, upload a photo or a partner’s SVG logo
- Leadsemail, Telegram or HubSpot — several channels at once, a booking calendar
- Historyup to 50 versions per section: any of them can be restored in one click
This is the site’s real admin panel, in Ukrainian like the team that runs it: change a text field and the page preview on the right updates. Saving and file uploads are switched off in the demo.
Speed and search
The site is fast by benchmarks and clear to both Google and AI search
- 0 Performance
- 0 Accessibility
- 0 Best Practices
- 0 SEO
- FCP1.7 s
- LCP2.9 s
- TBT10 ms
- CLS0
- 0 Performance
- 0 Accessibility
- 0 Best Practices
- 0 SEO
- FCP0.5 s
- LCP1.0 s
- TBT0 ms
- CLS0
Lighthouse 12, home page, compression as on the hosting. Mobile — slow 4G emulation.
DEEPLOYALTYdeeployalty.io › en
DEEPLOYALTY — infrastructure for bank and retail partnerships
Launch joint cashback campaigns, digital receipts and loyalty cards inside banking apps — under one contract and through a single API integration.
deeployalty.io/llms.txt
# DEEPLOYALTY > Launch joint cashback campaigns, digital receipts and loyalty cards inside banking apps — under one contract and through a single API integration. ## Key facts - Visa Eligible Partner - 25+ banks and retail chains work through one platform ## Products - Loyalty cards inside banking apps - Joint cashback campaigns - Digital receipts
SEO
- sitemap.xml and robots.txt, UA and EN linked via hreflang
- page titles and descriptions are edited in the admin panel
- 301 redirects from the old WordPress URLs
GEO
- schema.org structured data: company, founders, services, FAQ
- llms.txt — a short company summary for ChatGPT, Perplexity and Gemini
- access for AI crawlers is a single switch in the admin panel
Speed
- lightweight PHP code, libraries and fonts served locally from the site’s own server
- photos in AVIF and WebP — 4–6 times lighter than JPG
What’s next
The website is the entry point to a sales system
Stage 01
Launch
A test copy is already on the client’s hosting: after the checklist the site moves to the main domain, and old URLs redirect to the new ones
Stage 02
Call booking
The manager’s calendar inside the pop-up: the client picks a free slot, and the meeting appears right away with a Meet link
Stage 03
Analytics
Lead events in Google Tag Manager show which button and which scenario bring the lead
Stage 04
New markets
The English site is ready for cold outreach: next come pages for the markets DEEPLOYALTY is entering
Result
DEEPLOYALTY got positioning validated in conversations with clients: partnership infrastructure that gives a bank card activity and a retail chain new customers under one contract.
The site speaks to each buyer separately: two scenarios, dedicated pages for banks and retailers, cases with numbers and launch steps. The design system holds the brand together across the site, decks and media kit, and the admin panel lets the team change copy, cases and lead routing on its own. Speed — 94 on mobile and 99 on desktop in Lighthouse, with SEO and GEO built in from day one.
What we’ll do for you
So a strong product sells systematically
If the product works but deals rest on personal connections, we turn the team’s knowledge into a sales system. We test hypotheses in conversations with clients, build the positioning and the brand, and launch them in channels the team runs on its own.
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01 Strategy and interviews Who buys, what convinces, in what order to speak. - 02 Positioning One idea clear to a bank, a retail chain and an investor.
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03 Brand and design system Rules the team uses to build any material. -
04 Brand in digital Sales scenarios that take a lead to a call.
Team
- Agency
- DOGMA
- Scope
- Strategic session, customer interviews, positioning, architecture and copy, design system, website design and development, admin panel, SEO and GEO, media kit
- Client
- DEEPLOYALTY
