Category
Lectures
DOGMA lectures on strategic marketing, brand and business growth.
4 posts
Marketing from the inside: a talk for teens at IT from the Inside Kiril Treitiak showed teenagers aged 14–17 how marketing works: from a poster in Krolevets to a VARUS.UA campaign and our own app, Remolo. How to build a marketing management system A lecture for Young Business Club, a community of entrepreneurs and business owners. How to implement a brand strategy In his Wizeclub lectures, Davyd Gviniashvili showed how to turn a brand strategy from a slide deck into a system that shapes communication, marketing and the business itself. How a brand adds value Why do similar products sell at very different prices? DOGMA co-founder Kiril Treitiak explains how a brand creates added value and why a brand starts with strategy.
