DOGMA Blog
Thoughts, lectures
and breakdowns
On strategic marketing, brand and business growth — from our lectures, workshops, meetups and cases.
9 posts · 5 categories
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How a business grows after hitting the ceiling: Davyd Gviniashvili on the Kliati Marketolohy podcast An hour-long conversation about a growth system for business, the move from CMO to founder and the lessons of three years of DOGMA. -
Marketing from the inside: a talk for teens at IT from the Inside Kiril Treitiak showed teenagers aged 14–17 how marketing works: from a poster in Krolevets to a VARUS.UA campaign and our own app, Remolo. -
From the football broadcast to an order on VARUS.UA How VARUS.UA and DOGMA turned a FIFA World Cup 2026 integration into business results. -
Strategic marketing as the foundation of business growth DOGMA and Tetiana Lukyniuk talked about turning marketing from a set of chaotic actions into a system that serves business goals. -
The Trajectory workshop At the hands-on Trajectory workshop for The Dvizh residents, we worked out how to connect business goals with marketing actions and KPIs. -
Full-time, freelance, business, fractional. So where do I fit in? We got together for an intimate conversation about changing pace, losing energy, unspoken fears and unexpected wins. -
How to build a marketing management system A lecture for Young Business Club, a community of entrepreneurs and business owners. -
How to implement a brand strategy In his Wizeclub lectures, Davyd Gviniashvili showed how to turn a brand strategy from a slide deck into a system that shapes communication, marketing and the business itself. -
How a brand adds value Why do similar products sell at very different prices? DOGMA co-founder Kiril Treitiak explains how a brand creates added value and why a brand starts with strategy.
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