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About
We brought this experience together in DOGMA to create strategies, brands and marketing solutions with a real understanding of how a business works, earns and grows.
Dogma · Greek dógma — opinion, decision, decree
A principle accepted as undeniable truth. An unshakable rule that holds under any circumstances.
For years we worked in marketing on both sides: at agencies and inside companies. Everywhere we saw the same thing: beautiful presentations, after which everything stayed the same. Campaigns for the sake of campaigns. Brands that existed only in the brand book. Decisions made on gut feeling instead of numbers.
At some point we wrote down a short list of rules we hold to under any conditions, whatever the budget, the convenience or the “everyone does it this way.” Marketing must move the business. Goal first, then the task. Treat the cause.
A principle accepted as undeniable truth is called a dogma. Once we saw that, the name found itself.
That’s how DOGMA was born: an agency built around unshakable principles. They are our filter for every project, every decision and every client we work with.
What you come with
You came for: Research
We turn customer knowledge into decisions on product, price, sales and brand.
What else we look at
Metrics
You came for: Brand
We build the brand from how the business makes money: product, price, channels and the people who talk to customers.
What else we look at
Metrics
You came for: Website
We measure the website together with sales: a valuable lead is one that turned into a deal.
What else we look at
Metrics
You came for: Campaign
We take a campaign all the way to the purchase. During FIFA 2026, drink and snack sales on VARUS.UA grew by 31.9%.
What else we look at
Metrics
You came for: Strategy
Strategy covers the whole business: finance, portfolio, market and team.
What else we look at
Metrics
You came for: Marketing Team
We build the team around goals: every role owns a number the owner can see.
What else we look at
Metrics
We work by dogmas. They filter every project and every decision.
Marketing exists to move the business.
From business to goal. Each step lays the ground for the next.
What clients come to us with. How clients describe their challenges.
We’re always doing something: ads, campaigns, contractors. But I can’t tell what actually works. I want to finally bring order to it.
I can see how much we spend on marketing, but I can’t tell how much it brings in.
Right now a lot of our decisions are guesswork. I want to rely on numbers and stop guessing what will work.
We’re launching a new business. We want to get it right from the start: from the name and how we look to how customers will see us.
We want to launch a new business line, but we don’t yet know where to start, what it will cost or where to put the money.
We’re planning to enter another market. We don’t want to just put money in and see what happens. We need a clear plan.
We’re a completely different company from what we were a few years ago. The brand is still the old one. We want to change it and stay recognizable.
People keep comparing us with competitors on price. We want them to understand why they should choose us.
We reached a certain level and got stuck. We seem to be doing everything, yet growth has stalled. We need to understand what’s holding us back.
I have one vision, the marketing team has another. Everyone’s busy, everyone’s doing something, and we’re pulling in different directions.
Business and creative experience. From both sides of marketing: at agencies and inside companies.
co-founder
ex-Independent Creative Director
co-founder
ex-Chief marketing officer
Marketing and management
Markets we know from the inside
We’re hiring strategists and creative people. People who come up with solutions for business and see them through to results.
What we think and talk about. Lectures, workshops, meetups and breakdowns.
